asterX is a corporate venture capital arm powered by Quebecor (TSX : QBR.A,QBR.B). We strive to convey a culture of boldness, leveraging Quebecor’s long-standing entrepreneurial spirit and network. We build long-lasting relationships and mutually beneficial partnerships with founders that share our values. From financing to support, we open our network and resources to game-changing startups proposing daring innovative solutions with a high potential to create value both within Quebecor’s core business segments as well as for society as a whole.

Entrepreneurship at the core
of our DNA

In 1950, at age 25, Pierre Péladeau borrows $1,500 from his mother Elmire to buy his first newspaper, Le Journal de Rosemont, a small struggling neighbourhood weekly.

After launching Le Journal de Montréal in the preceding year, Pierre Péladeau founds Quebecor and brings all his business ventures together under one roof. Over the years, he achieved his ultimate goal, growing Quebecor into a fully vertically integrated company in its industry and the world’s largest commercial printing company at the dawn of the new millennium.

Following Pierre Péladeau’s death in 1999, the helm of the corporation is passed to his son Pierre Karl Péladeau, President and CEO of Quebecor to this day. Quebecor is a flagship business in Quebec and without a doubt one of the most successful multigenerational family business in Canada. Continuously striving for new opportunities to remain at the cutting-edge of the curve, under Pierre Karl’s management over the past decades, the corporation has brilliantly managed to transition its traditional activities to the new economy and to shift to digital.

Driven by this legacy of innovation and adaptability, in 2021, Quebecor’s corporate venturing identity, asterX, was born.

La culture du possible, our social engagement

Since its founding, Quebecor has contributed to Québec’s economic, cultural and social vitality by joining forces with visionaries, supporting cultural workers and helping to groom the next generation. The corporation is determined to make a positive difference for society through a strong and deep commitment to more than 500 partner organizations across Québec. The corporation is also involved in a wide range of initiatives that impact our culture, our environment, our community, the next generation of entrepreneurs and its employees.

asterX conducts its activities inspired daily by this same spirit. We are committed to actively contributing to economic growth and sustainability of the Quebec venture capital ecosystem. Moreover, we are eager to take part in furthering the knowledge economy as well as enabling positive transformation of our collective realities, from environmental aspects to healthcare.

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Powered by Quebecor’s ecosystem

Our affiliation with Quebecor gives us access to a wide range of long-standing business partners with solid market roots and reputable expertise.

Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services. Headquartered in Québec, Quebecor employs more than 10,000 people in Canada.

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A Canadian leader in telecommunications and entertainment, Quebecor’s subsidiary Videotron, is known above all as a leader in new technologies that provides unique customer experience.


Through its media platforms, Quebecor sets the standard for entertainment, news and culture in Québec, reaching 99% of Quebecers every week. This includes television channels, news media, magazines, film and television production services as well as book publishing and music recording.

Sports and Entertainment

With it’s expertise in production, dissemination and promotion of cultural and sporting events, Quebecor brings Québec and international talent to mass audiences in its markets.